Conference Proceedings & Presentations

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This collection indexes presentations at external conferences by School of Business and Information Technology faculty.

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Many of the citations listed here were migrated from the School of Business & Information Technology’s Faculty Publications site. For authors who see a citation listed here migrated from the original site and would like to share the full text of the document (pre-print, post-print, or published, depending on permissions), add abstract, keywords, or other information to aid discoverability, please fill out the PGUA submission form or contact the PG Library at library@purdueglobal.edu for assistance.

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Now showing 1 - 5 of 30
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    The Influence of Industry Selection on Successful Franchise Ownership and Satisfaction
    (Small Business Institute, 2021) McDermott, Martin J.
    The significance of industry choice on franchise business ownership is investigated in this study. Franchising is a popular choice for small business ownership. However, entrepreneurs considering purchasing a franchise have a choice of approximately 75+ different industries to choose from in the franchise arena. Previous studies on entrepreneurs, not constrained to franchisees, have found that many entrepreneurs can be dissatisfied with owning and operating their own business and further, industry choice can influence success and satisfaction. This quantitative study applies a comparative research model to assess whether the practice of considering industry is significant for franchise business owners. A survey instrument was selected to measure the differences in satisfaction between franchise business owners in three different industries. A total of 1,280 surveys were mailed and 251 surveys were completed. Findings reported here indicate that industry category plays a significant role in a franchise business owner’s level of job satisfaction.
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    Managing The Multi-Generational Franchisee - The Impact of Age on Franchisee Success and Satisfaction
    (Institute for Global Business Research, 2020-10-09) McDermott, Martin J.; Butler, David H.
    This quantitative study explores the influence of age on successful franchise business ownership. Franchising is a popular alternative to entrepreneurship. However, prior studies suggest one of the greatest challenges for a franchise organization is finding and retaining a proper match for the franchisor’s system. Studies on entrepreneurs not constrained to franchisees have found mixed evidence on the impact of age on successful entrepreneurship. The United States presently has several distinct and very different generations of entrepreneurs. These cohorts include Baby Boomers, Generation X, Millennials, Traditionalist, and Generation Z. Previous studies have shown that the rate of self-employment for younger individuals is lower than older individuals and businesses created by persons less than 35 years old don’t perform as well as businesses created by entrepreneurs between the ages of 45 to 54 years old. Previous research also indicates under capitalization is typically the biggest problem that an entrepreneur can face when it comes to growing a business. This study wanted to learn if older franchise business owners are significantly more satisfied with operating and owning a franchised business compared to younger franchise business owners. Findings in this quantitative study reported here indicate that of the several franchise categories researched, more older individuals pursue a franchise compared to younger entrepreneurs. Additional findings reported that in contrast to some research findings on non-franchisee entrepreneurs, age was not correlated to satisfaction.
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    Zoom in (but fasten your seatbelt)
    (International Conference for Media in Education 2020 (iCoME), 2020-08-17) Fudge, Tamara; Williams, Lynne
    The year 2020 has presented many challenges, not the least of which is the COVID-19 pandemic forcing schools to temporarily close for the spring semester. Along with the instant need for students to obtain computers and internet service was the faculty's hasty retooling of content delivery and assessment into an online format. Video tools – especially Zoom – became the method of choice for this unscripted and unexpected online learning due to the relative ease of use, similarity to face-to-face lecturing, and the fact that the basic service is free. Unfortunately, Zoom was not ready for the onslaught, and security issues and other problems were discovered; over the course of many weeks, the owners of Zoom were forced to make changes as each new problem emerged. The result of the research and analysis points to the use of Zoom and other video tools as an adequate stop-gap measure for online learning, but with the caveat that faculty need to be aware of the flaws and understand how to best mitigate them.
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    Pedagogic technology in adult vocation education: Self-efficacy
    (2018-01) Sparks, Klenton; Cates, Steven V.