Women Entrepreneurs and the Influence of Gender on Successful Franchising

Date

2018

Journal Title

Journal ISSN

Volume Title

Publisher

The Institute for Global Business Research (IGBR)

Abstract

This study explores the influence of gender on franchise business ownership. Franchising is a common form of small business ownership. Previous research suggests one of the greatest problems for franchise organizations is attaining franchisees that are a good match for their system. Research on entrepreneurs not constrained to franchisees has found that they can be dissatisfied with operating and owning their own business; and furthermore, that gender can affect success. Previous studies have shown that compared to men, fewer women pursue a career in entrepreneurship, perform not as well on almost every business performance measure and have more difficulty obtaining business financing for their business venture. Previous research has also suggested undercapitalization is frequently the biggest obstacle that an entrepreneur can face when it comes to growth. This study wanted to learn if women franchise business owners are significantly more dissatisfied with owning and operating a franchise compared to franchises owned by men. Findings reported here indicate that of the several franchise categories studied, less women pursue a franchise compared to men. Additional findings reported that in contrast to research findings on non-franchisee entrepreneurs, gender was not correlated to satisfaction.

Description

Keywords

Franchise, Entrepreneurship, Women Entrepreneurs, Small Business

Citation

McDermott, M., & Butler, D. (2017). Women entrepreneurs and the influence of gender on successful franchising. Global Journal of Entrepreneurship, 2(1) 1-11.

DOI