Franchise Business Ownership: A Comparative Study on the Implications of Military Experience on Franchisee Success and Satisfaction.
Date
2015
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Jordan Whitney Enterprises
Abstract
It is established that one of the biggest troubles facing franchisors is finding capable franchisees. Scholars have written and argued about the challenges of franchisee selection and recruitment. Interestingly, many franchisee qualities sought by franchisors are found in military veterans. This study sought to discover if military-veterans’ level of overall satisfaction in owning and operating a franchise was significantly higher than those franchise business owners who have not served in the military. Measuring satisfaction is essential as it offers many positive returns for an organization. A survey instrument was selected to measure the differences in satisfaction between franchise business owners who have served in the military versus franchise business owners who have not served in the military. The survey used 4 different types of satisfaction as a gauge in determining if there were significant differences between the two groups. They included life, career, job, and total overall satisfaction. The survey sample included single unit franchise business owners from three industry segments. A total of 1,280 surveys were mailed and 251 surveys were completed. There were no significant differences identified in life, career, and overall satisfaction. However, several statistical tests indicated franchisees who served in the military had a significantly higher level of job satisfaction compared to franchisees who have not served in the military. The results of this study suggest that ex-military could make good candidates to franchises with well established systems set in place that allows them to utilize their skills and abilities.
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Keywords
Franchise, Entrepreneurship, Small Business, Military Entrepreneurs, Job Satisfaction
Citation
McDermott, M., Boyd, T., & Weaver, A. (2015). Franchise business ownership: A comparative study on the implications of military experience on franchisee success and satisfaction. Entrepreneurial Executive, 20(1) 9-30.