Don't Let It Happen to You: Threat Appeals and Workplace Safety Training
Date
2021-09-30
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Abstract
While often decried as unethical and ineffective, research has shown that fear inducing threat appeals do have the capacity for good despite their less than moral posturing. While the use of these appeals in politics and marketing can be argued to be wrong based on the capacity for manipulating people into acting against their own interests, one area where threat appeals can be both effective and virtuous is the realm of workplace safety. Don't Let It Happen to You: Threat Appeals and Workplace Safety Training will introduce attendees to the presenter’s ongoing doctoral work on the use of cautionary tales and threat appeals in the training of workplace safety.
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