The Influence of Industry Selection on Successful Franchise Ownership and Satisfaction
Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Small Business Institute
Abstract
The significance of industry choice on franchise business ownership is investigated in this study. Franchising is a popular choice for small business ownership. However, entrepreneurs considering purchasing a franchise have a choice of approximately 75+ different industries to choose from in the franchise arena. Previous studies on entrepreneurs, not constrained to franchisees, have found that many entrepreneurs can be dissatisfied with owning and operating their own business and further, industry choice can influence success and satisfaction. This quantitative study applies a comparative research model to assess whether the practice of considering industry is significant for franchise business owners. A survey instrument was selected to measure the differences in satisfaction between franchise business owners in three different industries. A total of 1,280 surveys were mailed and 251 surveys were completed. Findings reported here indicate that industry category plays a significant role in a franchise business owner’s level of job satisfaction.
Description
item.page.type
Presentation
item.page.format
Keywords
Entrepreneurship, Franchise, Franchisee, Industry Selection, Michael Porter
Citation
McDermott, M. (2021). The Influence of Industry Selection on Successful Franchise Ownership and Satisfaction. Proceedings of the Small Business Institute 45th Annual Conference, Volume 45(1). Spring Virtual Conference.