KLMN Junk Removal: A Case for Veterans in Franchising
Small Business Institute
This case study focuses on an organization called KLMN and how it transitioned to franchising. KLMN was started by a military veteran that specializes in junk removal. One of the biggest challenges for new franchisors is identifying franchisees who match their model. Another challenge is creating a distinct brand. What made KLMN unique from other franchise models was that individuals must have served in the military to become a franchisee to KLMN. Using this technique eased the process of identifying new franchisees, created a distinct brand for the franchise model and offered a unique selling proposition to their customers.
McDermott, M. J. (2023). KLMN Junk Removal: A Case for Veterans in Franchising. Small Business Institute Journal, 19(1), 37–42. https://doi.org/10.53703/001c.73302