KLMN Junk Removal: A Case for Veterans in Franchising
Date
2023-04-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Small Business Institute
Abstract
This case study focuses on an organization called KLMN and how it transitioned to franchising. KLMN was started by a military veteran that specializes in junk removal. One of the biggest challenges for new franchisors is identifying franchisees who match their model. Another challenge is creating a distinct brand. What made KLMN unique from other franchise models was that individuals must have served in the military to become a franchisee to KLMN. Using this technique eased the process of identifying new franchisees, created a distinct brand for the franchise model and offered a unique selling proposition to their customers.
Description
item.page.type
Article
item.page.format
Keywords
Citation
McDermott, M. J. (2023). KLMN Junk Removal: A Case for Veterans in Franchising. Small Business Institute Journal, 19(1), 37–42. https://doi.org/10.53703/001c.73302