KLMN Junk Removal: A Case for Veterans in Franchising
| dc.contributor.author | McDermott, Martin J. | |
| dc.date.accessioned | 2023-04-14T19:27:21Z | |
| dc.date.available | 2023-04-14T19:27:21Z | |
| dc.date.issued | 2023-04-01 | |
| dc.description.abstract | This case study focuses on an organization called KLMN and how it transitioned to franchising. KLMN was started by a military veteran that specializes in junk removal. One of the biggest challenges for new franchisors is identifying franchisees who match their model. Another challenge is creating a distinct brand. What made KLMN unique from other franchise models was that individuals must have served in the military to become a franchisee to KLMN. Using this technique eased the process of identifying new franchisees, created a distinct brand for the franchise model and offered a unique selling proposition to their customers. | |
| dc.identifier.citation | McDermott, M. J. (2023). KLMN Junk Removal: A Case for Veterans in Franchising. Small Business Institute Journal, 19(1), 37–42. https://doi.org/10.53703/001c.73302 | |
| dc.identifier.issn | 1944-1150 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12264/472 | |
| dc.language.iso | en_US | |
| dc.publisher | Small Business Institute | |
| dc.title | KLMN Junk Removal: A Case for Veterans in Franchising | |
| dc.type | Article | |
| local.external.uri | https://doi.org/10.53703/001c.73302 |