KLMN Junk Removal: A Case for Veterans in Franchising

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dc.contributor.authorMcDermott, Martin J.
dc.date.accessioned2023-04-14T19:27:21Z
dc.date.available2023-04-14T19:27:21Z
dc.date.issued2023-04-01
dc.description.abstractThis case study focuses on an organization called KLMN and how it transitioned to franchising. KLMN was started by a military veteran that specializes in junk removal. One of the biggest challenges for new franchisors is identifying franchisees who match their model. Another challenge is creating a distinct brand. What made KLMN unique from other franchise models was that individuals must have served in the military to become a franchisee to KLMN. Using this technique eased the process of identifying new franchisees, created a distinct brand for the franchise model and offered a unique selling proposition to their customers.
dc.identifier.citationMcDermott, M. J. (2023). KLMN Junk Removal: A Case for Veterans in Franchising. Small Business Institute Journal, 19(1), 37–42. https://doi.org/10.53703/001c.73302
dc.identifier.issn1944-1150
dc.identifier.urihttps://hdl.handle.net/20.500.12264/472
dc.language.isoen_US
dc.publisherSmall Business Institute
dc.titleKLMN Junk Removal: A Case for Veterans in Franchising
dc.typeArticle
local.external.urihttps://doi.org/10.53703/001c.73302

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