Customer Centricity: A Paradigm Shift Centering on the Student Experience

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2021-09-30

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The concept of Customer Centricity is a multifaceted process that involves obtaining genuine insights into the unmet wants & needs of a customer (Kamarman, 2021). The idea of customer centricity can apply directly to learners, by replacing the word customer with student and concentrating on observations and interactions while building relationships that ultimately lead to greater student success.

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