School of Business and Information Technology
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Herein you will find indexed the writings and other academic work of the Business and Information Technology faculty of Purdue University Global.
If you want to see a full list if faculty publications, visit the PG SBIT Faculty Publications site.
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Browsing School of Business and Information Technology by Author "Boyd, Tom C."
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Item Franchise Business Ownership: A Comparative Study on the Implications of Military Experience on Franchisee Success and Satisfaction.(Jordan Whitney Enterprises, 2015) McDermott, Martin J.; Boyd, Tom C.; Weaver, AnnIt is established that one of the biggest troubles facing franchisors is finding capable franchisees. Scholars have written and argued about the challenges of franchisee selection and recruitment. Interestingly, many franchisee qualities sought by franchisors are found in military veterans. This study sought to discover if military-veterans’ level of overall satisfaction in owning and operating a franchise was significantly higher than those franchise business owners who have not served in the military. Measuring satisfaction is essential as it offers many positive returns for an organization. A survey instrument was selected to measure the differences in satisfaction between franchise business owners who have served in the military versus franchise business owners who have not served in the military. The survey used 4 different types of satisfaction as a gauge in determining if there were significant differences between the two groups. They included life, career, job, and total overall satisfaction. The survey sample included single unit franchise business owners from three industry segments. A total of 1,280 surveys were mailed and 251 surveys were completed. There were no significant differences identified in life, career, and overall satisfaction. However, several statistical tests indicated franchisees who served in the military had a significantly higher level of job satisfaction compared to franchisees who have not served in the military. The results of this study suggest that ex-military could make good candidates to franchises with well established systems set in place that allows them to utilize their skills and abilities.Item The Influence of Human Capital Factors on Franchising(Small Business Institute, 2017) McDermott, Martin J.; Boyd, Tom C.The influence of human capital on franchise business ownership is explored in this research. Franchising is a popular form of small business ownership. Russ (2015) describes human capital as the knowledge, experience and skills held by an individual, seen in terms of their value or expense to an organization. Previous research suggests one of the greatest challenges for franchise organizations is acquiring franchisees that are a good match for their system. In addition to the challenge of finding qualified franchisee candidates, some studies suggest that many new entrepreneurs might be dissatisfied with owning and operating their own business. Previous research has explored the impact of human capital such as the effect of education and entrepreneurial experience on entrepreneurship, yet no studies have focused specifically on the franchise format of business ownership. There is also evidence that individuals and institutions that finance start-ups evaluate human capital factors like education and experience when making financing decisions. However, the use of education and experience may not be equally helpful when looking at franchises versus other startups. This study applies a comparative research model to assess whether the practice of using education and ownership experience is appropriate for franchises. Many studies suggest entrepreneurs who hold higher levels of human capital when starting a business make more informed decisions, have greater access to external capital, set more realistic expectations, have lower failure rates, develop the business faster, have more practical expectations of business ownership and produce greater revenue.