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The Influence of Industry Selection on Successful Franchise Ownership and Satisfaction

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dc.contributor.author McDermott, Martin J.
dc.date.accessioned 2021-03-03T17:43:55Z
dc.date.available 2021-03-03T17:43:55Z
dc.date.issued 2021
dc.identifier.citation McDermott, M. (2021). The Influence of Industry Selection on Successful Franchise Ownership and Satisfaction. Proceedings of the Small Business Institute 45th Annual Conference, Volume 45(1). Spring Virtual Conference. en_US
dc.identifier.uri http://hdl.handle.net/20.500.12264/336
dc.description.abstract The significance of industry choice on franchise business ownership is investigated in this study. Franchising is a popular choice for small business ownership. However, entrepreneurs considering purchasing a franchise have a choice of approximately 75+ different industries to choose from in the franchise arena. Previous studies on entrepreneurs, not constrained to franchisees, have found that many entrepreneurs can be dissatisfied with owning and operating their own business and further, industry choice can influence success and satisfaction. This quantitative study applies a comparative research model to assess whether the practice of considering industry is significant for franchise business owners. A survey instrument was selected to measure the differences in satisfaction between franchise business owners in three different industries. A total of 1,280 surveys were mailed and 251 surveys were completed. Findings reported here indicate that industry category plays a significant role in a franchise business owner’s level of job satisfaction. en_US
dc.language.iso en_US en_US
dc.publisher Small Business Institute en_US
dc.subject Entrepreneurship en_US
dc.subject Franchise en_US
dc.subject Franchisee en_US
dc.subject Industry Selection en_US
dc.subject Michael Porter en_US
dc.title The Influence of Industry Selection on Successful Franchise Ownership and Satisfaction en_US
dc.type Presentation en_US
local.external.uri http://www.smallbusinessinstitute.biz/2021-Conference en_US


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