Women Entrepreneurs and the Influence of Gender on Successful Franchising

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dc.contributor.authorMcDermott, Martin J.
dc.contributor.authorButler, David H.
dc.date.accessioned2019-05-16T18:41:38Z
dc.date.available2019-05-16T18:41:38Z
dc.date.issued2018
dc.description.abstractThis study explores the influence of gender on franchise business ownership. Franchising is a common form of small business ownership. Previous research suggests one of the greatest problems for franchise organizations is attaining franchisees that are a good match for their system. Research on entrepreneurs not constrained to franchisees has found that they can be dissatisfied with operating and owning their own business; and furthermore, that gender can affect success. Previous studies have shown that compared to men, fewer women pursue a career in entrepreneurship, perform not as well on almost every business performance measure and have more difficulty obtaining business financing for their business venture. Previous research has also suggested undercapitalization is frequently the biggest obstacle that an entrepreneur can face when it comes to growth. This study wanted to learn if women franchise business owners are significantly more dissatisfied with owning and operating a franchise compared to franchises owned by men. Findings reported here indicate that of the several franchise categories studied, less women pursue a franchise compared to men. Additional findings reported that in contrast to research findings on non-franchisee entrepreneurs, gender was not correlated to satisfaction.en_US
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dc.identifier.citationMcDermott, M., & Butler, D. (2017). Women entrepreneurs and the influence of gender on successful franchising. Global Journal of Entrepreneurship, 2(1) 1-11.en_US
dc.identifier.issn2574-0423
dc.identifier.urihttp://hdl.handle.net/20.500.12264/23
dc.language.isoen_USen_US
dc.publisherThe Institute for Global Business Research (IGBR)en_US
dc.rightsOriginally published in the Global Journal of Entrepreneurship at https://www.igbr.org/journals/entrepreneurship/ under a Creative Commons Non-Commercial Attribution 4.0 International License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc/4.0/legalcode
dc.subjectFranchiseen_US
dc.subjectEntrepreneurshipen_US
dc.subjectWomen Entrepreneursen_US
dc.subjectSmall Businessen_US
dc.titleWomen Entrepreneurs and the Influence of Gender on Successful Franchisingen_US
dc.typeArticleen_US

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